Saturday, July 30, 2005

 

GOTTA RUN - I'M OFF TO THE OLD HIGH SCHOOL TO SEE WHAT PRODUCTS OUR QB IS INTERACTING WITH THIS SEASON

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"These young men are tastemakers in their communities. Quarterback is the premier position in all of sports. Quarterbacks are looked up to and admired. If they interact with our products, that spreads the word in their communities, which creates buzz, which we like."

EA Sports global brand manager Brain Movalson, expounds on top high school quarterbacks.

nyt

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